Postage rise means we need to be intelligent with our direct mail
HAVING MET with a number of clients in the last week, many of them are thinking about their direct mailing campaigns and the impact of the changes to the cost of postage. In some cases, companies have...
View ArticleThe next online revolution – your own custom gTLD
Icann have announced the bidders for new generic top level domains (gTLD). For those who have no idea what we are talking about, these are the back end of your web addresses. Existing examples include...
View ArticleChanging your social network username – what are the issues?
OUR SOCIAL MEDIA IDENTITIES are not like other representations of our business or personal lives. Why are they different? Well put simply, like our friends, we can’t necessarily choose them. There are...
View ArticleWhat is Chirp and how can I use it for marketing?
A GROUNDBREAKING new application has arrived on the iPhone and it is already making some interesting noises. Well, literally actually, as that is exactly what it does, it makes noises a bit like...
View ArticleLinkedin to be integrated into Microsoft Office
The news arrived on Linkedin’s blog, that the next version of Microsoft Office will provide a one click integration with Linkedin. This is another major development to add to the recent Linkedin...
View ArticleNow our Olympians are successful they can make millions…
Just an observation. Now that many of our Olympians have succeeded in their events, some with incredible achievements, the talk seems to have moved on to how they will now be able to make millions of...
View ArticleWhat is branch and what does it do?
THE LATEST LAUNCH from the founders of Twitter has set a few tongues wagging. The big question on everybody’s lips is, “What is Branch and what does it do?” As you may know we look at everything...
View ArticleBuilding your own Social Network might be worth more than your business
WE HAVE BEEN doing a lot of consultancy work in the hospitality sector recently. This is already a unique sector in the way that marketing has evolved. It is also a powerful demonstration of the future...
View ArticleWhat should I post on my blog and How often should I post on my blog?
I have been blogging about marketing for quite a few years now and we also work with clients to help them produce content and blogs. A couple of interesting questions that people often ask is “How...
View ArticleBuying data from abroad. Are you willing to take the risk?
I heard a bit of a cracker today that I just had to share. A while ago we got an inbound enquiry from a reputable organisation looking for some email marketing data for a marketing campaign. The...
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